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A Group Committed to Providing
A Customized Level of Service

Get to Know Your Team
At Southshore FP


Southshore Financial Planning was founded to provide customized fiduciary financial guidance to help individuals live their life to the fullest and write the perfect final chapter to their life story.


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Chris Shoup, CFP® headshot Apollo Beach, FL SouthShore Financial Planning, LLC

Chris Shoup, CFP®

Principal - Financial Planner

Chris grew up living in Mississippi, New York, Pennsylvania, Texas and Iowa. After attending college in Jacksonville, Chris and his wife, Heather, moved from Florida to the Carolinas for several years before returning to the bay area in 2009. Chris and Heather are parents to 3 wonderful boys. He enjoys spending time with family, traveling, fishing and watching hockey.

Professionally, Chris is a CFP® Practitioner and has two finance-related degrees from the University of North Florida. His entire career has been dedicated to serving individuals and families in the financial services industry. Before founding Southshore Financial Planning he spent 11 years at one of the largest financial institutions in the country where he was directly responsible for a $700 million client practice.

Heather Shoup headshot Apollo Beach, FL SouthShore Financial Planning, LLC

Heather Shoup

Client Relationship Manager

Heather was born and raised in the Jupiter area of south Florida. Growing up, she enjoyed traveling, dancing, sports and snorkeling. She now enjoys time spent with her family, volunteering in the schools, substitute teaching and traveling.

Heather graduated from the University of Florida, with a Bachelor of Science in Health and Human Performances. For over a decade, she managed a high volume of clients as a licensed Public Adjuster and Office Manager. Ensuring that her clients were a top priority and providing the highest level of care, was always something she was dedicated to. Additionally, she has maintained a career servicing clients in bookkeeping for various small businesses around the Southeast.